Why Aren’t Gen Z Flocking to SAP?

Let’s be real—when was the last time you heard a Gen Z-er say, “I want to be an SAP Consultant”? Probably never. And that’s a big problem.

SAP runs some of the biggest companies in the world, yet younger talent isn’t flocking to it like they are to AI, machine learning, or cybersecurity. If we don’t fix this, the SAP talent shortage is only going to get worse.

SAP Isn’t Sexy Enough

Gen Z loves innovation, disruption, and cutting-edge tech. SAP? Well, it doesn’t exactly scream excitement. It’s complex, it’s old-school, and let’s be honest—it looks nothing like the sleek, modern tools Gen Z grew up with. They want to build AI models, design user-friendly apps, or work on the next big thing.

To attract them, SAP needs a serious image upgrade. It’s not just about ERP systems—it’s about powering global supply chains, enabling AI-driven business decisions, and driving sustainability. But does SAP market itself that way? Perhaps only recently...

Nobody Learns SAP in School

Most universities barely mention SAP. Sure, they teach Python, data science, and software engineering, but ERP systems? Not a priority. So by the time students graduate, they don’t even know SAP is an option.

If SAP wants Gen Z talent, it needs to be where they are—universities, online courses, even TikTok. (Yes, really.)

It’s Hard to Learn (And Not in a Fun Way)

SAP isn’t something you just pick up and run with. It has a steep learning curve, full of complicated configurations and outdated interfaces. Gen Z is used to instant access and intuitive platforms—SAP doesn’t exactly deliver that experience.

To fix this, training needs to be more engaging, interactive, and, frankly, less painful. Think bite-sized certifications, gamified learning, and hands-on projects, rather than long-winded manuals.

No Investment in Junior Talent

Another major issue—especially in the Western world—is the lack of investment in junior SAP talent. Many companies would rather hire experienced professionals than take the time to train new ones. As a result, there’s no clear entry point for fresh graduates, making SAP careers seem inaccessible.

With the 2027 S/4HANA migration deadline approaching, the industry desperately needs new talent. But unless companies start offering structured training programs, internships, and mentorships, the talent gap will only get worse.

Work-Life Balance Matters

Gen Z wants flexibility, remote work, and jobs that align with their values. SAP consulting has a reputation for long hours, stressful go-lives, and constant travel. While that’s not always true, perception is everything.

If companies want to bring in younger talent, they need to highlight the perks—collaborative problem-solving, meaningful impact, and yes, the ability to work from anywhere.

What Needs to Change?

• Make SAP Cool – Market it as a game-changer, not just “business software.” Show how it drives AI, automation, and sustainability.

• Invest in Education – Get SAP into universities, offer free training, and create content that speaks Gen Z’s language.

• Simplify Learning – No one wants to spend months trying to figure out an outdated UI. Make training accessible and engaging.

• Develop Junior Talent – Companies need to offer entry-level programs, mentorships, and clear career paths to attract fresh graduates.

• Adapt to Gen Z's Work Style – Flexible work, career growth, and real-world impact should be front and center.

The Bottom Line

Gen Z isn’t avoiding SAP because they can’t handle it—they’re avoiding it because it’s not speaking their language. If SAP wants to close the talent gap, it’s time to evolve.

And if you’re still thinking, “Gen Z just doesn’t want to work hard,” maybe it’s time to rethink how we’re selling SAP to them.